• Thu. Apr 25th, 2024

5 Ways To Use Google Data Studio (Looker) To Improve SEO

SEO Agency

Google Data Studio (Google Looker) is a powerful data visualization tool that can be used for everything from reporting to marketing. It’s best known for its ability to create beautiful and engaging data visualizations, but it also has some lesser-known benefits that make it especially useful for SEO professionals. 

According to the best SEO company, Google Data Studio is one of the best tools for SEO because it allows you to create reports that are much easier to understand and share with clients. This can be especially helpful if they’re not very familiar with SEO, but it also helps your team stay on top of all the data you collect—which is essential when you’re trying to optimize a website.

In this post, I’ll outline five ways you can use Google Data Studio (Looker) to improve your SEO efforts:

  1. Analyze organic traffic

  • Analyze organic traffic

Google Data Studio is a free tool that lets you create dashboards, which are visual representations of your data. You can use them to display and compare different metrics, like how much traffic came from Google Search Console and what keywords were used when people clicked on your site. This will help you identify opportunities for improving your SEO strategy, like adding more content about a particular keyword or creating an ad campaign around it.

  1. Monitor site search data

  • Monitor site search data

You can use Google Data Studio to monitor the number of people who are searching for specific terms, as well as the volume of searches for those terms. This will help you identify which keywords are driving traffic and conversions, and which ones aren’t working so well.

  1. Track goal completions

Keyword tracking is a great way to measure the performance of your SEO efforts. In Google Analytics, you can set up goals for specific keywords and see how many people completed those goals.

In Looker, you can use custom metrics to track goal completions for each keyword or group of keywords. For example:

  • If you have a website that sells shoes, then one goal could be “Make a purchase.” You would create a new metric called “Purchase” with values like 0 or 1 depending on whether someone made a purchase or not.
  • Another metric might be “Add item(s) to cart” – again with values 0 or 1 indicating whether someone added items or not

SEO Company in Ahmedabad

  1. Investigate traffic sources

You can use Google Data Studio to investigate the different types of traffic sources, and then determine which sources are most effective. To do this, Best SEO Company in Ahmedabad  will guide you to create a new report with your site’s main metrics (visits, sessions, pageviews). Then you’ll want to customize it so that it shows only organic search or paid search traffic.

Once you’ve done this, look at where your visitors are coming from by segmenting by source:

  • Organic Search: This includes people who found content on your site through Google Search or other organic results (like Facebook). It also includes people who found links on other sites that led back onto yours–these are often referred to as “backlinks.” The best way to identify backlinks is with an SEO tool like Ahrefs; once identified in Data Studio reports with their own category called “Backlinks”, these can be filtered out for further analysis later if desired using filters such as “Domain” or “Referring Domain”. In addition, keep track of what keywords brought those visitors in order for later analysis about what content should be created next time around!
  1. Analyze backlinks

Backlinks are the links that point to your website from other websites. Backlinks can help increase the visibility of your content in Google search results, so you want to make sure that you have as many quality backlinks as possible. You can analyze backlink data using Looker or Data Studio and then use this information to improve SEO.


Analyzing your SEO data can be a daunting task, but Google Data Studio (Looker) makes it easy. You can analyze organic traffic, site search data and goal completions all in one place. And if you’re looking for some extra help with SEO analysis, contact Best SEO Company in Ahmedabad whose team of experts is here for you!