• Sat. Jun 22nd, 2024

Choosing the Right SEO Company: Some Advice

ByTom Smith

Aug 19, 2022
SEO Auckland

If you’re looking for an SEO company to help with your online marketing efforts, you’ve probably already come across quite a few. There’s no shortage of companies offering their services, but how do you know which one is right for you? 

Over the years I’ve worked with a lot of different clients and learned a great deal about what makes an SEO Auckland firm successful. In this post, I’m going to share some tips on how to choose the best company for your needs so that you can ensure that your website gets all the attention it deserves!

Know what you need

  • Know your business goals
  • Know your audience
  • Know your competitors
  • Know your budget and timeline
  • Decide what SEO needs you have for the next 12 months (or 2 years)
  • Decide on a strategy that is best for those needs, keeping in mind that it may be more cost-effective to outsource SEO and other services rather than hiring in-house staff

Know what you can afford

There are a few important questions to ask yourself before choosing an SEO company. First, you need to know what your budget is. This can be difficult because there are a lot of factors that go into determining SEO pricing, but it’s important to have an idea going in so that you won’t find yourself surprised by the bill at the end of the month or year.

SEO Company Auckland

Secondly, you should have some idea of what your expectations and goals are for this project. For example, if this is something new for your business and all they do right now is offer website design services, then hiring them as an SEO service provider might not make sense right away either because they don’t have someone on staff who specialises in account management (the person responsible for managing client relationships). 

On top of all this information being imperative during negotiation processes with potential vendors; knowing where each vendor stands allows businesses more control over how much work gets done as well as how much money gets spent on it all together!

City vs. regional SEO

City SEO is more effective, but also more expensive and more competitive than regional SEO. Cities are smaller than regions, so the pool of potential clients is smaller, which means that your business will need to work harder to distinguish itself among competitors. With all that said, city SEO can be a great way for businesses to expand their reach into new markets and further establish themselves as a trustworthy brand in their industry.

Ask for references and testimonials

  • Ask for references.
  • Ask for testimonials.
  • Look for positive reviews, negative reviews, and balanced reviews that match your needs.
  • Look for recent reviews written by people in your industry or field of work.

You should be selective when choosing an SEO company but the right one will pay off

Search engine optimisation (SEO) is the process of improving a website’s organic search ranking in search engines.

There are many companies that claim to be experts at SEO, but few can actually deliver results.

The best way to find one is by asking around for referrals from people you know who’ve used the company before and had good experiences with them. You should also look for testimonials from customers on their websites and make sure they’re up-to-date so you know they’re not just old or fake reviews.

Another thing to watch out for when reading reviews is whether or not there are any complaints about things like a miscommunication between clients and agencies, which could indicate that the agency might not provide as much support during your project as you’d like them to do or even worse: They might even try scamming people into paying more money than necessary!

Also check how long they’ve been in business because if an SEO company has been around long enough then chances are they’ll still be around when it comes time for maintenance work later down the road too!


It’s important to be selective when choosing a SEO Auckland company. The right one can help you attract more customers and increase sales, but the wrong one could waste your time and money. If you want to find out what other people think about their experience working with an agency, check testimonials on their website or social media channels such as LinkedIn where clients share their experiences (both good and bad).