• Thu. Apr 25th, 2024

How to decrease your email bounce rate?

How to decrease your email bounce rate

In this post, we’ll explore how you can use data to improve your email strategy. We’ll cover how an email bounce rate affects your overall sender score and how to avoid the worst offenders that cause high bounce rates as per Digital Marketing Agency Dubai. You’ll learn how to send better emails and see tips on when it’s time to consider using a different provider entirely!

Send from a business email address.

Use a business email address. Using an email address that is not associated with your company will result in lower click-through rates, which means fewer sales and conversions.

Send from a Gmail or Hotmail address. Using a free personal email service like Yahoo or AOL can affect the perception of the sender, so it’s best to use one that reflects their professional status (Gmail or Hotmail).

Use double opt-in to minimize spam complaints.

Using double opt-in can be a great way to minimize your email bounce rate. It’s one of the easiest ways to reduce spam complaints and increase your open rates because it has more explicit permission from subscribers than single opt-in.

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With single opt-in, you collect email addresses simply by asking people to sign up on your site or app—and then sending them a confirmation email when they do so. With double opt-in, however, you’ll send your new subscribers an initial confirmation request via email that they need to reply to or click on in order for their account creation process to move forward. This not only increases trust between you and the subscriber but also helps weed out junk signups (and thereby reduces spam complaints).

One advantage of using double opt-in is that it allows you access to much more accurate data about who is actually subscribing versus just signing up for a newsletter without even looking at what’s being sent out by mail servers like AOL or Gmail, which will reject messages from unknown sources automatically unless users actively choose “allow all emails” within their settings preferences first before anything else get delivered successfully without any problems whatsoever.”

Avoid using attachments, which are often perceived as spam.

Attachments can be problematic for mobile devices, people with poor internet connections and limited storage space, and people with limited bandwidth.
Keep your subject line short and specific.

As per the Digital Marketing Agency Dubai subject line is the most important part of your email, and it should be short and specific, not a long-winded pitch that requires recipients to read through multiple lines before they know what you’re talking about.

In fact, the lengthier your subject line becomes, the more likely it is that someone will skip past your message entirely. In other words: a good rule of thumb is to keep your subject line brief. A great rule of thumb? Try limiting yourself to one word!

This way, when someone sees their inbox fill up with messages from you, they can quickly scan through each message’s subject line in order to figure out which ones are relevant without having to spend time reading through each one before deciding whether or not it’s worth reading (and replying) later on down the road.”


With this in mind, digital marketing you can start looking at your email bounce rates. A high bounce rate is a sign that your emails aren’t connecting with your subscribers or that they’re not engaging with them. This is important because it means that the recipients are not opening or reading the emails you send them, which decreases their value as leads or customers.