The internet is changing, and it’s important to keep up with the latest trends. In this article, I’ll show you how to optimize your site in 2022 by using voice search and featured snippets, getting rid of thin content, and using long-tail keywords for relevant search results.
Optimize for voice search and featured snippets
Voice search is the future, and it’s already here. With voice becoming more natural and conversational, the way we search online is changing. The SEO Adelaide services are using this for the advantage.
Traditional text-based searches are being replaced by more visual and conversational queries such as: “What is the best music streaming service?” or “Who was the leader of China?”
This shift in user behaviour will have a big impact on SEO in 2022. In fact, Google has already started to rank sites based on their ability to answer questions through featured snippets and voice search results (both organic and paid).
Use long-tail keywords for relevant search results
Long-tail keywords are more specific and more likely to be used in the search. The longer the keyword, the more specific it is and the more likely it is that users will use it when searching for something on Google or another search engine.
Long-tail keywords are also less competitive than broad or short-tail keywords. In other words, fewer advertisers are bidding on long-tail keywords because they’re not as popular with all types of people who may use them (like kids who aren’t ready to buy something). So if you get your site optimized for one long-tail keyword, you’ll have a better chance of ranking higher than sites that only optimize for broad or short-tail ones!
Get rid of thin content
You should get rid of thin content.
Thin content is boring, and it’s also bad for SEO Adelaide. While Google has been getting better at finding quality content, there are still plenty of sites that still haven’t made an effort to write more engaging copy. This means that even if you are publishing thousands of posts every year, if they aren’t unique or useful enough to be shared across social media platforms (and linked back), then Google will never know about them!
The good news is that thick content is much easier than you might think. You can start by thinking about what makes your site stand out from competitors’ websites? What makes your products interesting? What problems do people have that they could potentially solve with your product or service?
Make your pages visually appealing
- Make sure your content is easy to read.
- Use a grid layout.
- Use a good font, such as Helvetica Neue or Arial.
- Use images to break up the text, if appropriate and within your budget constraints.
- Make sure you use a good colour scheme—one that works well together and doesn’t clash with the rest of your site design (if you’re creating one yourself).
- Be sure to use plenty of white space to make things easier on the eyes (and more aesthetically pleasing). The same goes for contrast—make sure there’s enough contrast between elements, so they stand out from each other clearly enough without distracting visitors from their intended purpose!
We hope that this article has given you some new ideas for how to improve your site’s SEO. If you’re looking for more information on how to do that, we recommend checking out our full guide on how to optimize your site in 2022. It includes everything from how to set up keywords and utilize social media platforms like Facebook or Twitter all the way down to tips on improving your content creation process, so it doesn’t take so much time (and money).