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SEO 101: Are You Missing The Basics?

ByTom Smith

Apr 26, 2022
SEO Auckland

When googling how to improve your SEO Auckland, one of the first sources that usually comes up is a blog post detailing the basics of what it takes to make your website stand out as an expert on search engines. Keeping up with trends in modern marketing is always tough, and this blog wants to keep you current while also giving you a foundation on which to begin building your online presence.

SEO Basics: What is SEO?

Search engine optimisation (SEO) is a set of techniques used to improve the ranking of a website in search engine results pages (SERPs). Sites with higher rankings are more likely to be clicked on and converted into leads or customers.

There are many different ways to optimise a website for SEO, but the basics include optimising the site title, meta tags, and blog content. You can also optimise your website for Google AdWords, Facebook Pages, and other social media networks.

If you’re not currently optimising your website for SEO, it’s time to start. There are many free and paid tools available to help you achieve better results. It may take a few months or even years to see significant improvements in your website’s traffic, but increasing your online visibility is worth it.

Why it is Important to Know SEO Basics

One of the most important things you can do for your website is optimised it for search engines. Unfortunately, many people neglect this important step, thinking that SEO will take care of itself. If you are not doing your SEO, you are increasing your chances of losing traffic to your site and money from advertising placement.

SEO Company Auckland

Here are some reasons why it is important to know SEO basics:

  1. You will improve your position in search engine results pages (SERPs).
  2. You will increase traffic to your site.
  3. You will attract new customers.
  4. Your website will stay more visible on the web over time.
  5. You will be able to sell products and services off of your website more effectively.
  6. You will be able to increase the value of your domain name and IP address.
  7. You will be able to promote yourself more effectively online.
  8. You will have a better understanding of how search engine algorithms work and how you can optimise your site for better performance in those rankings.

How Entry Pages Drive SEO Rankings?

If you’re not optimising your website for SEO Auckland, you’re leaving revenue on the table. The fundamentals of SEO are simple: make sure your website’s content is high quality and relevant to your target market, and put your website in good standing with search engine algorithms. But there are a few basics you should focus on to boost your rankings.

First and foremost, make sure all your website’s pages are optimised for SEO. This means including keyword density and other optimisation techniques in your content and metadata (title tags, description tags, etc.) You also want to ensure that your website’s URLs are properly structured and include keywords.

Additionally, make sure your website is online and visible to potential customers. If it’s out of date or not ranking well in search engines, prospects will be less likely to find it and convert it into customers.

Lastly, make sure you build a brand that visitors want to be associated with. reputation management is important for any business, but especially so for online businesses

The Final Say on SEO

SEO is a tricky business. There are so many factors that can affect your website’s position, and it can be hard to know where to begin. That’s where an SEO expert can help.

An SEO expert will look at your website’s current ranking and see where you could make improvements. They can also help you create keyword-rich titles and descriptions, optimise your images, and create interesting and relevant content for your target audience. If you’re missing the basics of SEO, contact an expert today!